Displaying products on countertops keeps a store uncluttered
and promotes traffic flow. An effective countertop display draws customer
attention to the product, not what is holding it. Product type determines which
countertop display is most appropriate. Using the countertop as a selling spot
requires knowing how much is too much to display. It also requires an eye for
the most appealing countertop fixtures based on the items being highlighted.
Plastic counter displays come in many shapes and sizes. To
find the appropriate type, measure the counter area where the fixture will be
installed. Shop for display units that take up an ample amount of available
space without being overwhelming in size or design. Look for rack colors that
blend with the store décor. Containers should be attractively shaped and make
it easy for consumers to get what they need.
Countertop plastic bucket display racks are very popular with retailers. Racks hold between six and ten buckets,
displaying them in several rows. A two-row rack is ideal for a long counter
because it extends horizontally, while a three-row rack is suitable for a
smaller countertop because it takes a vertical approach. Each bucket features a
wide angled opening at the front and lids are included to keep contents safe.
Some of these racks convert to wall mounted units, making
them versatile. If the store is redesigned, these racks can retained and
installed on the wall. Retailers can take these fixtures with them if they move
to a new space, making the investment worthwhile over the long-term. Easy
assembly has the racks up and selling popular products in no time. Buckets are
large and durable enough to hold candy, small bags of snacks, sample sized
products, and even hardware like nails, screws, nuts, and bolts.
By making countertop displays interactive, retailers make
purchases more likely. They can leave tester containers of personal products or
samples of candy or toys so customers can experience the products before making
a purchase. To make the display more promotional, storeowners can order
customized plastic buckets imprinted with the company name or logo.
When these fixtures are used, product displays can go
mobile. The fixtures can be taken to a trade show or community event and
displayed on a tabletop. Buckets can be removed and held individually to
distribute samples to attendees as they enter a conference. These countertop
display units pay for themselves many times over due to their many uses.
